Volume loss in the face occurs when the skin and underlying tissues lose fat, collagen, and elasticity, leading to a hollowed or sunken appearance. This is a natural part of the aging process, as the skin’s ability to produce collagen and maintain fullness diminishes over time. Volume loss is most noticeable in areas like the cheeks, under the eyes, and around the jawline, where it can create a gaunt or tired look. Factors such as genetics, lifestyle habits, and environmental exposure can also contribute to the early onset of facial volume loss. Restoring volume can help the face appear more youthful, lifted, and vibrant.